Gestionnaire, opérations numériques / Manager, Digital Operations (12 month contract)
Saint-Laurent, Canada Job ID JR0150989 Category Digital Marketing Post Date Jul. 21, 2026McKesson, l’une des 10 premières entreprises du classement Fortune Global 500, touche à pratiquement tous les aspects des soins de santé et s’emploie à faire une réelle différence. Nous sommes reconnus pour notre capacité à offrir un savoir, des produits et des services qui rendent les soins de qualité plus accessibles et plus abordables. Chez nous, la santé, le bonheur et le bien-être de nos gens et des personnes que nous desservons sont prioritaires—et nous tiennent à cœur.
Ce que tu fais chez McKesson a de l’importance. Nous favorisons une culture où tu peux t’épanouir et avoir un impact, et où tu es encouragé à proposer de nouvelles idées. Ensemble, nous façonnons l’avenir de la santé pour nos patients, nos communautés et nos équipes. Si tu souhaites dès aujourd’hui contribuer à la santé de demain, nous aimerions avoir de tes nouvelles.
McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.
Leadership d’équipe et stratégie
- Diriger et encadrer une équipe de spécialistes des opérations numériques responsables du CRM/courriels (SFMC), de la publication de contenu Web et de l’analytique numérique.
- Traduire les objectifs du département en objectifs d’équipe et en indicateurs de performance (KPI), en assurant leur alignement avec les stratégies marketing et d’affaires de l’organisation.
- Favoriser une culture collaborative, inclusive et axée sur la performance, soutenant l’innovation et l’amélioration continue.
- Gérer les budgets et les dépenses liés aux initiatives d’opérations numériques.
Supervision des opérations
- Superviser l’exécution des campagnes CRM, les mises à jour de contenu Web et les rapports analytiques sur les plateformes numériques sous sa responsabilité.
- Assurer l’excellence opérationnelle grâce à la documentation des processus, aux protocoles d’assurance qualité (QA) et à la gouvernance des déploiements.
- Gérer l’allocation des ressources, les échéanciers et les dépendances interfonctionnelles afin de livrer les initiatives dans les délais prévus et selon la portée établie.
Gouvernance des plateformes et des données
- Agir à titre d’expert(e) de contenu pour Salesforce Marketing Cloud, Google Analytics et les plateformes CMS.
- Collaborer avec les équipes TI, Juridique et Conformité afin d’assurer le respect des exigences en matière de protection des données (p. ex. LCAP, Loi 25), d’accessibilité et de sécurité.
- Soutenir l’intégration des outils numériques et des sources de données afin de permettre la personnalisation, la segmentation et le suivi de la performance.
Collaboration avec les parties prenantes
- Agir comme principal point de liaison entre les Opérations numériques et les parties prenantes internes, notamment les équipes Technologie, les responsables de produit (Product Owners), Marketing, Juridique et Intelligence commerciale.
- Fournir régulièrement à la haute direction des rapports et des analyses sur la performance opérationnelle, l’efficacité des campagnes et les occasions d’optimisation.
- Participer activement à la sélection et à la gestion des fournisseurs dans les domaines d’expertise concernés.
Section B – Compétences et expérience requises
- Plus de 9 ans d’expérience en marketing numérique, dont au moins 2 ans dans un rôle de gestion d’équipe.
- Expérience démontrée avec les plateformes CRM (p. ex. SFMC), les systèmes de gestion de contenu (CMS) (p. ex. Sitecore, SCO) et les plateformes analytiques (p. ex. GA4, Power BI).
- Solide compréhension des processus liés au marketing numérique, de la gouvernance des données et des cadres de conformité.
- Excellentes habiletés en communication, en gestion de projets et en mobilisation des parties prenantes.
- Bilinguisme (français et anglais) considéré comme un atout.
Atouts souhaités
- Expérience dans les secteurs de la santé, de la pharmacie ou dans des industries réglementées.
- Connaissance des méthodologies Agile et des outils associés (p. ex. Jira, Confluence).
- Expérience liée aux programmes de fidélisation, aux stratégies de personnalisation et au marketing omnicanal.
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Specific Responsibilities
Team Leadership & Strategy
- Lead and mentor a team of Digital Operations Specialists focused on CRM/email (SFMC), website publishing, and digital analytics.
- Translate departmental goals into team objectives and KPIs, ensuring alignment with broader marketing and business strategies.
- Foster a collaborative, inclusive, and high-performance culture that supports innovation and continuous improvement.
- Manage budgets and expenses relating to digital operations initiatives.
Operational Oversight
- Oversee the execution of CRM campaigns, website content updates, and analytics reporting across assigned digital platforms.
- Ensure operational excellence through process documentation, QA protocols, and deployment governance.
- Manage resource allocation, timelines, and cross-functional dependencies to deliver initiatives on time and within scope.
Platform & Data Stewardship
- Serve as a subject matter expert on Salesforce Marketing Cloud, Google Analytics, and CMS platforms.
- Partner with IT, Legal, and Compliance to ensure data privacy (e.g., CASL, Bill 25), accessibility, and security standards are upheld.
- Support integration of digital tools and data sources to enable personalization, segmentation, and performance tracking.
Stakeholder Collaboration
- Act as the primary liaison between Digital Operations and internal stakeholders including Technology, Product Owners, Marketing, Legal and Commercial Intelligence teams.
- Provide regular reporting and insights to senior leadership on operational performance, campaign effectiveness, and optimization opportunities.
- Actively participate in vendor selection and vendor management in areas of expertise.
Section B – Skillsets and Experiences Required
- 9+ years of experience in digital marketing, including 2+ years in a people management role.
- Proven experience with CRM platforms (e.g., SFMC), CMS tools (e.g., Sitecore, SCO), and analytics platforms (e.g., GA4, Power BI).
- Strong understanding of digital marketing workflows, data governance, and compliance frameworks.
- Excellent communication, project management, and stakeholder engagement skills.
- Bilingual (English/French) preferred.
Nice to Have
- Experience in healthcare, pharmacy, or regulated industries.
- Familiarity with Agile methodologies and tools (e.g., Jira, Confluence).
- Exposure to loyalty programs, personalization strategies, and omnichannel marketing.
The incumbent of this position will provide daily support to internal and/or external clients outside Quebec and/or in the United States. Therefore, he/she must be proficient in spoken and written English. Please note that the number of positions requiring English language skills has been limited where possible.
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Le.la titulaire de ce poste aura à soutenir de façon quotidienne des clients internes et/ou externes à l’extérieur du Québec et/ou aux États-Unis. Par conséquent, ce poste requiert une maîtrise de l’anglais à l’écrit et à l’oral. Veuillez noter que le nombre de postes dont les tâches requièrent une connaissance de la langue anglaise a été restreint dans la mesure du possible.
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.
Notre échelle salariale de base pour ce poste
Our Base Pay Range for this position
$82,700 - $137,900McKesson has become aware of online recruiting-related scams in which individuals who are not affiliated with or authorized by McKesson are using McKesson’s (or affiliated entities, like CoverMyMeds or RxCrossroads) name in fraudulent emails, job postings or social media messages. In light of these scams, please bear the following in mind:
McKesson Talent Advisors will never solicit money or credit card information in connection with a McKesson job application.
McKesson Talent Advisors do not communicate with candidates via online chatrooms or using email accounts such as Gmail or Hotmail. Note that McKesson does rely on a virtual assistant (Gia) for certain recruiting-related communications with candidates.
McKesson job postings are posted on our career site: careers.mckesson.com.
McKesson is an Equal Opportunity Employer
McKesson provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.
McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to (United States) Disability_Accommodation@McKesson.com or (Canada) Accessibility@mckesson.ca. Resumes or CVs submitted to this email box will not be accepted.
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McKesson has become aware of online recruiting-related scams in which individuals who are not affiliated with or authorized by McKesson are using McKesson’s (or affiliated entities, like CoverMyMeds or RxCrossroads) name in fraudulent emails, job postings or social media messages. In light of these scams, please bear the following in mind:
- McKesson Talent Advisors will never solicit money or credit card information in connection with a McKesson job application.
- McKesson Talent Advisors do not communicate with candidates via online chatrooms or using email accounts such as Gmail or Hotmail. Note that McKesson does rely on a virtual assistant (Gia) for certain recruiting-related communications with candidates.
- McKesson job postings are posted on our career site: careers.mckesson.com
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