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Tomorrow's health is... Defining a new possible.

Directeur(trice) principal(e), Opérations du marketing numérique / Sr. Director, Digital Marketing Operations

Saint-Laurent, Canada Job ID JR0152735 Category Marketing, Marketing & Sales Post Date Aug. 21, 2026
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McKesson, l’une des 10 premières entreprises du classement Fortune Global 500, touche à pratiquement tous les aspects des soins de santé et s’emploie à faire une réelle différence. Nous sommes reconnus pour notre capacité à offrir un savoir, des produits et des services qui rendent les soins de qualité plus accessibles et plus abordables. Chez nous, la santé, le bonheur et le bien-être de nos gens et des personnes que nous desservons sont prioritaires—et nous tiennent à cœur.

Ce que tu fais chez McKesson a de l’importance. Nous favorisons une culture où tu peux t’épanouir et avoir un impact, et où tu es encouragé à proposer de nouvelles idées. Ensemble, nous façonnons l’avenir de la santé pour nos patients, nos communautés et nos équipes. Si tu souhaites dès aujourd’hui contribuer à la santé de demain, nous aimerions avoir de tes nouvelles.

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.

What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.

ENGLISH DESCRIPTION FOLLOWS

Modalités de travail : Il s’agit d’un poste hybride qui exige que les candidat(e)s travaillent sur place au moins 2 jours par semaine dans notre bureau de Montréal. Les autres jours peuvent être travaillés à distance, selon les besoins de l’équipe et de l’unité d’affaire.

Àproposduposte(sommaire) :

Leoula Directeur(trice)principal(e),Opérationsdumarketingnumérique est responsable de définir et de mettre en œuvre la stratégie organisationnelle liée aux plateformes numériques et aux technologies marketing. Cette personne dirige les produits numériques, les plateformesmarketing,lesprocessusopérationnelsetdeséquipesmultidisciplinairesafind’offrirdesexpériencesnumériquesperformantes,évolutivesetalignéessurlesobjectifsdecroissancedel’entrepriseetd’engagementdelaclientèle.

Ce rôle combine le leadership stratégique, la gestion de produits numériques, l’expertise en technologies marketing (MarTech), l’excellence opérationnelle et la prise de décision fondée sur les données. La personne retenue collaborera étroitementavecleséquipesMarketing,Technologies,Produitsnumériquesetlesleadersd’affairesafind’optimiserlesplateformes,d’améliorerl’efficacitéopérationnelleetdefaireprogresserlesinitiativesdetransformationnumérique.

Cequevousferez(responsabilités) :

Stratégienumériqueetleadership :

  • Élaboreretmettreenœuvreunestratégiepluriannuelleliéeauxplateformesnumériquesetauxtechnologiesmarketing,encohérenceaveclesobjectifsorganisationnelsetcommerciaux.

  • Établirlesprioritésstratégiques,lesnormesopérationnelles,lesindicateursdeperformanceetlescadresdegouvernancepourlesopérationsdemarketingnumérique.

  • Dirigeretdévelopperdeséquipeshautementperformantesenfavorisantlacollaboration,l’innovationetl’améliorationcontinue.

Gestiondesproduitsetdesplateformesnumériques :

  • Assurerlaresponsabilitédelafeuillederouteetdelagestionducycledeviedesproduitsnumériques,notammentlessitesWeb,lesapplicationsmobilesetlesautresplateformessoutenantlesactivitésmarketing.

  • CollaboreravecleséquipesTechnologiesetProduitsnumériquesafindeprioriserlesaméliorations,garantirlafiabilitédesplateformesetoffriruneexpérienceutilisateurexceptionnelle.

  • Représenterlesexigencesdespartiesprenantesd’affairestoutaulongdesactivitésdeplanification,dedéveloppement,d’essaisetdedéploiement.

Technologiesmarketingetopérations :

  • Superviser la sélection, l’implantation, l’intégrationetl’optimisationdessolutionsdetechnologiesmarketing,notammentlesplateformesdegestiondelarelationclient(CRM),lesoutilsd’automatisationmarketing,lessystèmesdegestiondecontenuetlesplateformesanalytiques.

  • Mettreenplacedesprocessusopérationnelsetdesmécanismesdegouvernanceafind’assurerundéploiementefficaceducontenumarketingsurlescanauxnumériquesdel’organisation.

  • Favoriserl’excellenceopérationnellegrâceàdesinitiativesd’améliorationdesprocessusetàl’identificationd’occasionsd’automatisation.

Analyseetoptimisationdelaperformance :

  • Évaluerlesindicateursdeperformance,lesdonnéessurlaclientèleetlesanalysesnumériquesafindemesurerl’efficacitédesinitiativesetdeciblerlesoccasionsd’amélioration.

  • Transformerlesdonnéesenrecommandationsconcrètespermettantd’améliorerl’expérienceclient,l’efficacitéopérationnelleetlesrésultatsd’affaires.

  • Effectueruneveilledestendancesdusecteur,destechnologiesémergentesetdesmeilleurespratiquesnumériquesafindemaintenirunavantageconcurrentiel.

Gestiondesfournisseursetdespartiesprenantes :

  • Établiretentretenirdesolidespartenariatsaveclespartiesprenantesinternes,lahautedirectionetlesfournisseursexternes.

  • Gérerlesrelationsaveclesfournisseurs,lesnégociationscontractuelles,lesententesdeniveaudeserviceetlaperformanceliéeàlalivraisondessolutions.

  • Influencerlesdécisionsàl’échelledel’organisationrelativementauxcapacitésnumériques,auxinvestissementstechnologiquesetauxprioritésopérationnelles.

Exigencesdebase :

  • Baccalauréatenmarketing,enadministrationdesaffaires,entechnologiesdel’informationoudansundomaineconnexe.

  • Plusde10ansd’expérienceprogressiveenmarketingnumérique,enopérationsmarketing,entechnologiesmarketing,engestiondeproduitsnumériquesoudansundomaineconnexe.

  • Plusde5ansd’expérienceengestiond’équipes,incluantlasupervisiondegestionnairesetd’équipesmultidisciplinaires.

  • Capacitéàanalyserlesdonnéesetlestendancesdumarchéafind’éclairerlesdécisionsstratégiques.

  • Expériencedansl’élaborationetl’exécutiondestratégiesliéesauxplateformesnumériques,auxtechnologiesmarketingouàlatransformationnumérique.

  • ExpériencedanslagestiondesitesWeb,d’applicationsmobiles,deplateformesnumériquesoudesolutionstechnologiquesmarketingd’envergureorganisationnelle.

  • ExpérienceaveclesplateformesCRM,lesoutilsd’automatisationmarketing,lessystèmesdegestiondecontenuetlessolutionsd’analytiquenumérique.

  • Expérienceengestionbudgétaireetenoptimisationdurendementducapitalinvesti(RCI).

  • Excellentesaptitudesenleadership,encommunicationetencollaboration.

Compétencesetexpérienceprivilégiées :

  • Maîtriseenmarketing,enadministrationdesaffaires,entechnologiesdel’informationoudansundomaineconnexe.

  • Expériencedanslessecteursdessoinsdesanté,ducommercededétail,deladistributionoudansd’autresindustriesfortementréglementées.

  • Lebilinguisme(françaisetanglais)estconsidérécommeunatout.

Le/la titulaire de ce poste aura à soutenir de façon quotidienne des clients internes et/ou externes à l’extérieur du Québec et/ou aux États-Unis. Par conséquent, ce poste requiert une maîtrise de l’anglais à l’écrit et à l’oral. Veuillez noter que le nombre de postes dont les tâches requièrent une connaissance de la langue anglaise a été restreint dans la mesure du possible.

Work Arrangement: This is a hybrid position requiring candidates to work on-site at least 2 days per week at our office in Montreal. The remaining days may be worked remotely, subject to team and business needs.

About the Role (Job Summary):

The Sr. Director, Digital Marketing Operations is responsible for shaping and executing the organization's digital platform and marketing technology strategy. This leader oversees digital products, marketing platforms, operational processes, and cross-functional teams to deliver scalable, high-performing digital experiences that support business growth and customer engagement.

This role combines strategic leadership, digital product management, marketing technology (MarTech) expertise, operational excellence, and data-driven decision-making. The successful candidate will partner closely with Marketing, Technology, Digital Product, and Business leaders to optimize platforms, improve operational effectiveness, and advance digital transformation initiatives.

What You'll Do (Responsibilities):

Digital Strategy & Leadership:

  • Develop and execute a multi-year digital platform and marketing technology strategy aligned with organizational and commercial objectives.

  • Establish strategic priorities, operational standards, performance metrics, and governance frameworks for digital marketing operations.

  • Lead and develop high-performing teams, fostering collaboration, innovation, and continuous improvement.

Digital Product & Platform Management:

  • Own the roadmap and lifecycle management of digital products, including websites, mobile applications, and other marketing-enabled platforms.

  • Partner with Technology and Digital Product teams to prioritize enhancements, ensure platform reliability, and deliver exceptional user experiences.

  • Represent business stakeholder requirements throughout planning, development, testing, and deployment activities.

Marketing Technology & Operations:

  • Oversee the selection, implementation, integration, and optimization of marketing technology solutions, including CRM platforms, marketing automation tools, content management systems, and analytics platforms.

  • Establish operational processes and governance to support the efficient deployment of marketing content across owned digital channels.

  • Drive operational excellence through process improvement initiatives and automation opportunities.

Analytics & Performance Optimization:

  • Evaluate performance metrics, customer insights, and digital analytics to measure effectiveness and identify opportunities for improvement.

  • Translate data into actionable recommendations that improve customer experience, operational efficiency, and business outcomes.

  • Monitor industry trends, emerging technologies, and evolving digital best practices to maintain a competitive advantage.

Vendor & Stakeholder Management:

  • Build strong partnerships with internal stakeholders, senior leadership, and external vendors.

  • Manage vendor relationships, contract negotiations, service-level agreements, and solution delivery performance.

  • Influence enterprise-wide decisions related to digital capabilities, technology investments, and operational priorities.

Basic Requirements:

  • Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.  

  • 10+ years of progressive experience in digital marketing, marketing operations, marketing technology, digital product management, or related disciplines.

  • 5+ years of people leadership experience, including leadership of managers and cross-functional teams.

  • Ability to analyze data and market trends to inform strategic decisions.

  • Experience developing and executing digital platform, marketing technology, or digital transformation strategies.

  • Experience managing websites, mobile applications, digital platforms, or enterprise marketing technology solutions.

  • Experience working with CRM platforms, marketing automation tools, content management systems, and digital analytics solutions.

  • Experience managing budgets and optimizing ROI.

  • Excellent leadership, communication, and collaboration skills.

Preferred Skills & Experience:

  • Master's degree in Marketing, Business Administration, Information Technology, or a related field.

  • Experience in healthcare, retail, distribution, or other highly regulated industries.

  • Bilingualism (English and French) is considered an asset.

The incumbent of this position will provide daily support to internal and/or external clients outside Quebec and/or in the United States. Therefore, he/she must be proficient in spoken and written English. Please note that the number of positions requiring English language skills has been limited where possible.

We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.

McKesson has become aware of online recruiting-related scams in which individuals who are not affiliated with or authorized by McKesson are using McKesson’s (or affiliated entities, like CoverMyMeds or RxCrossroads) name in fraudulent emails, job postings or social media messages. In light of these scams, please bear the following in mind:

McKesson Talent Advisors will never solicit money or credit card information in connection with a McKesson job application.


McKesson Talent Advisors do not communicate with candidates via online chatrooms or using email accounts such as Gmail or Hotmail. Note that McKesson does rely on a virtual assistant (Gia) for certain recruiting-related communications with candidates.

McKesson job postings are posted on our career site: careers.mckesson.com.

McKesson is an Equal Opportunity Employer

McKesson provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to (United States) Disability_Accommodation@McKesson.com or (Canada) Accessibility@mckesson.ca. Resumes or CVs submitted to this email box will not be accepted.

Join us at McKesson!

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McKesson has become aware of online recruiting-related scams in which individuals who are not affiliated with or authorized by McKesson are using McKesson’s (or affiliated entities, like CoverMyMeds or RxCrossroads) name in fraudulent emails, job postings or social media messages. In light of these scams, please bear the following in mind:

  • McKesson Talent Advisors will never solicit money or credit card information in connection with a McKesson job application.
  • McKesson Talent Advisors do not communicate with candidates via online chatrooms or using email accounts such as Gmail or Hotmail. Note that McKesson does rely on a virtual assistant (Gia) for certain recruiting-related communications with candidates.
  • McKesson job postings are posted on our career site: careers.mckesson.com

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