Senior Manager, Marketing Analytics
Richmond, Virginia Job ID JR0133077 Category Data Scientist, Information Technology Post Date Jul. 21, 2025McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.
We are seeking an experienced Senior Manager of Marketing Analytics to join the Medical-Surgical marketing team in or near Richmond, VA. As a senior individual contributor, you will play a pivotal role in leveraging data to enhance customer experiences and drive strategic marketing decisions. Your expertise in analytics will support the organization in delivering actionable insights and recommendations to optimize the customer journey.
Primary Responsibilities:
Data Analysis & Insights
- Leverage data from various sources (such as sales, marketing, customer interactions and online platforms) to conduct in-depth analysis and derive actionable insights.
- Lead the analysis of complex customer journey data to identify significant trends, patterns, and opportunities for strategic improvement.
- Utilize coding languages and advanced techniques (e.g., SQL, Python, R) to extract, manipulate, and analyze extensive datasets efficiently.
Customer Journey Measurement & Optimization
- Collaborate with cross-functional teams to define customer journey measurement strategies that are aligned with overall business goals and track progress against customer journey goals.
- Lead the design and execution of A/B tests and experiments to evaluate the impact of marketing initiatives on customer journey metrics.
- Analyze test outcomes to provide high-level recommendations for strategic optimization and continuous improvement.
Cross-Functional Collaboration & Leadership
- Partner with marketing, sales, product, and other cross-functional teams to translate analytical insights into high-impact marketing strategies.
- Present complex data findings in a clear and concise manner to both technical and non-technical audiences, influencing strategic decisions.
Minimum Qualifications:
- Degree or equivalent and typically requires 7+ years of relevant experience.
Requirements:
- Bachelor’s degree in Marketing, Data Science, Statistics, or a related field.
- 7+ years in data analytics, with a track record of delivering actionable insights and recommendations to drive strategies.
Critical Skills:
- Expertise in data analysis tools (e.g. Databricks, Snowflake) and coding languages (e.g., SQL, Python, R).
- Proficiency in data visualization tools (e.g., Tableau, Power BI) for creating compelling visual narratives.
- Experience with the development or usage of Multi-Touch Attribution.
- Strong problem-solving skills with the ability to interpret complex data and provide strategic insights.
- Detail-oriented with an unwavering focus on data accuracy and quality.
- Ability to articulate complex data insights and strategic recommendations to diverse audiences, including senior leadership.
- Strong interpersonal skills to lead collaborative efforts across teams.
- Superior organizational skills with the ability to manage multiple high-priority projects and deadlines effectively.
- Deep passion for understanding customer behavior and enhancing the customer journey through data-driven strategies.
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.
Our Base Pay Range for this position
$126,800 - $211,300McKesson is an Equal Opportunity Employer
McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.
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